Management teamGlobal Banking and Markets is managed by a team of world-class executives, chosen for their experience and ability to connect emerging markets with developed markets for the benefit of our customers and to ensure the future growth of HSBC Group.
The Global Banking and Markets management team is led by Chief Executive and Group General Manager Samir Assaf, reporting directly to HSBC Group Chief Executive, John Flint.
Group Managing Director, CEO of Global Banking & Markets
Samir Assaf is Chief Executive of Global Banking and Markets. He is also a Group Managing Director and a member of the Group Management Board. Mr Assaf assumed these responsibilities on 1 January 2011.
Samir joined HSBC in 2000 when the bank acquired CCF. At HSBC, he started as Head of Fixed Income Trading, Europe, and Head of Global Markets at HSBC France. In 2006, he was promoted to Head of Global Markets, EMEA, and in 2007, assumed the additional role of Deputy Head of Global Markets.
Samir became Head of Global Markets in January 2008 and a Group General Manager in May 2008. He was given management responsibility for Global Research in September 2009 and joint management responsibility for HSBC Securities Services in 2010.
He joined CCF in 1994 from Groupe Total, where he was Head of Treasury. At CCF, he was appointed Head of Markets in 1998.
Samir holds a BSc degree in Finance from L'Institut d'Etudes Politiques in Paris and an MBA in Economics from La Sorbonne University.
Group General Manager & Vice Chairman of GBM
Kevin was appointed Vice Chairman of Global Banking and Markets in August 2013. In this role, he works closely with our priority client relationships and focuses on developing key growth initiatives through collaboration across business lines. He has been a Group General Manager since January 2012.
Kevin began his career with HSBC in 2006 as Global Head of Leveraged and Acquisition Finance. He then became Head of Global Capital Financing and in April 2008, took on the role of Global Head of Principal Investments. In January 2011, he became Co-Head of Global Banking and oversaw HSBC’s vast Global Banking business, which has a presence in over 50 countries and territories.
Prior to joining HSBC, Kevin was Head of Leveraged and Acquisition Finance Europe at Morgan Stanley and a member of that firm's Global Capital Underwriting Committee. He joined Morgan Stanley in 1997 from Bankers Trust, where he spent 10 years in leveraged finance and equity arbitrage.
Kevin holds a BA degree from Bradley University.
C. Allegra Berman
Global Co-Head of HSBC Securities Services
Allegra was appointed Co-Head of HSBC’s Securities Services business in October 2018. This business provides products including custody, clearing, fund administration, CTLA and securities lending. With some USD7.7 trillion of assets under custody, HSBC has one of the largest Securities Services platforms across the market. Allegra is a member of the Global Banking & Markets Executive Commitee.
Prior to this role, Allegra was Head of the Financial Institutions Group, EMEA and Global Head of the Public Sector Group in Global Banking. She was responsible for delivering the full range of HSBC financial products and solutions across this client base. This included financial advisory, mergers, acquisitions and divestitures, debt and equity capital markets, payments and cash management, securitisation, commodities, foreign exchange and global markets and export and infrastructure finance and advisory.
Prior to joining HSBC in 2013, Allegra spent 12 years at UBS, where she latterly co-led UBS’s Debt Capital Markets business in Europe, the Middle East and Africa and was Global Head of Public Sector Fixed Income. This was in addition to her role as Vice Chair of Global Capital Markets.
Allegra has won numerous industry awards including “Most influential woman in European Investment Banking” (Financial News) in 2011 and has been recognised in the annual “Top 100 women in European Finance” awards (Financial News) every year since 2008. In 2012, Allegra was recognised in the top 25 most influential capital market participants in the last 25 years (Euroweek). In 2014, Allegra was listed in the top 30 most powerful women under 45 in the UK by The Times magazine.
Allegra was a Non-Executive Director of HSBC Asset Management UK (2016 to 2018) and was previously a Board Member of the International Capital Market Association, “ICMA” (from 2011 to 2013). She is currently on the Board of Trustees of the National Portrait Gallery (appointed by the Prime Minister in 2011) and is Chair of both the Gallery’s Investment Committee and its Finance Committee. Allegra has an MA in Modern Languages from Magdalen College, Oxford, where she is also a Trustee of its Development Board.
Group General Manager, CEO GBM Americas
André Brandão was appointed Head of Global Banking & Markets for Americas on 1 July 2018; responsible for the Global Banking & Markets business across Canada, the US and Latin America, focusing on the profitable growth agenda throughout the region. He is a member of the HNAH Executive Committee.
André was previously appointed Head of Global Banking & Markets for HBEU on 4th July, 2016. Prior to that, he was Country CEO of HSBC Brazil from May 2012 to July 2016.
André joined HSBC in February 1999 in Global Markets in Brazil and made his career within Global Markets & Banking in Latin America and the US.
André has 31 years of experience in the financial markets and prior to joining HSBC, he spent 11 years at Citibank, in both Sao Paulo and New York.
In his current role as Head of Global Banking & Markets, HBEU, André is based in London and is responsible for managing Global Banking & Markets within Europe, focusing on profitable growth, regulatory and control issues and risk in the context of Global Standards. He was appointed a Group General Manager in January 2013 and in his current role, is a member of both Global Banking & Markets and HBEU Executive Committees.
Group General Manager, Deputy Chairman and CEO, MENA & Regional Head of GBM, MENA
Georges Elhedery is HSBC Group’s Chief Executive of Middle East and North Africa (MENA) region. He is also Deputy Chairman of HSBC Bank Middle East Limited.
Mr. Elhedery joined HSBC in 2005 and has held a number of key roles in the Group’s Global Banking and Markets (GBM) operations, including Global Head of Structured Rates, Global Deputy Head of Rates, Head of Global Markets, MENA and Head of Markets and Capital Financing, MENA. Prior to joining HSBC, he has held various senior Global Markets roles in London and Tokyo.
Before his appointment as Chief Executive, MENA in July 2016, he was Head of Global Banking and Markets, MENA.
He also serves as a Board Director of HSBC Saudi Arabia Limited, HSBC Bank Egypt and Saudi British Bank.
Mr. Elhedery holds a master’s degree in Statistics and Economics from ENSAE University and a bachelor’s degree in Engineering from Ecole Polytechnique in Paris.
Group General Manager, Head of GBM, Asia Pacific
Gordon French is the Head of Global Banking and Markets (GBM) for Asia-Pacific at HSBC based in Hong Kong. He was appointed to this position in August 2013, having previously been the Head of Global Markets for Asia-Pacific since 2010.
Gordon is responsible for all GBM businesses in Asia-Pacific, including Banking, Markets, Capital Financing, Securities Services, Balance Sheet Management and Payments and Cash Management for HSBC GBM clients.
In his previous position as the Head of Global Markets for Asia-Pacific, Gordon was responsible for HSBC’s credit, debt capital markets, rates, foreign exchange, equities, research, balance sheet management and securities services businesses across 20 countries in the region. He was instrumental in strengthening the collaboration between Global Markets and the Bank’s customer-facing groups in Global Banking, Commercial Banking and Retail Banking and Wealth Management.
Gordon joined HSBC in 1988 with Wardley Australia in its Futures division. He spent eight years in various positions, including Director and Head of Exchange Traded Derivatives, and represented HSBC on various exchange and regulatory bodies.
In 1995, Gordon relocated to Singapore to run HSBC’s Asia-Pacific Futures and Options business before moving to London in 2001 as the Global Head of Futures. In 2003, Gordon took on additional responsibilities as Managing Director and Head of the Rates Sales Group in Europe, and Head of Hedge Fund Sales for Treasury and Capital Markets. The following year, he was appointed Co-head of Institutional Sales for Europe, which also included responsibility for and management of the Credit and Emerging Markets sales teams.
In 2005, Gordon was appointed Head of Sales and Regional Treasury Management, Global Markets, Asia-Pacific. This position included responsibility for managing Global Markets’ dealing rooms across the region, along with supervision of sales management and the continued development of the distribution platform in Asia-Pacific. He joined the Global Markets Management Committee in July 2006.
Gordon holds a Bachelor of Commerce degree from the University of Melbourne.
Global Co-Head of HSBC Securities Services
Richard was appointed Global Co-Head of HSBC Securities Services (HSS) in September 2018. Prior to this he held a variety of senior roles within HSS, including leading the fund services business across Europe and more recently as Global Chief Operating Officer.
Before joining HSBC in 2004, Richard was with Mellon for six years, the last three as European CEO of its investment servicing business. He spent twelve years at Robert Fleming prior to this.
Richard qualified as a Chartered Insurer in 1988 and is a graduate of Wharton's Advanced Management Program. He is based in London.
Group General Manager, Co-Head of Global Banking
Robin Phillips is Co-Head of Global Banking, based in London. He is responsible for leading the Bank’s coverage of its biggest corporate, financial and government clients. Robin was appointed to this position in August 2013, having previously been Co-Head of Global Banking and Head of Global Banking and Markets for Asia-Pacific since September 2011, based in Hong Kong. He was appointed Group General Manager in 2010.
Since joining HSBC in 2004, Robin has led the merger of the Global Banking and Markets’ corporate and investment banking functions, as well as spearheaded the broader development of its equities strategy.
Robin has over 25 years of experience in corporate and investment banking, with a significant focus latterly around the transportation, services and infrastructure sectors. He has been involved with many high-profile transactions throughout the Americas, Europe and Asia-Pacific, including privatisations, acquisitions, disposals and structured financings, as well as leading client relationships and transactions in other key sectors.
Before joining HSBC as Head of the Global Industrials Group, Robin was Head of Transport and Infrastructure at Citigroup Global Markets. He also previously ran the aviation and airports team at UBS Warburg.
Robin has a Master of Arts degree from Oxford University. He has four children and his hobbies include golf, tennis, cricket and music.
Diane S Reyes
Group General Manager, Global Head of GLCM
Diane S Reyes was appointed to Group General Manager in February 2015. Since September 2011, she has been the leader of Global Liquidity and Cash Management, a multi-billion dollar business operating across five regions and over 55 countries and territories. She is responsible for over 80 products and services offered to Large and Middle Market Corporates, Financial Institutions and Governmental Organizations. Her focus is on improving the client experience around liquidity and cash management both locally and across borders and currencies.
Diane has over 20 years of financial services experience across a number of financial institutions with an emphasis on P&L, Sales, Client Service, Product and Risk Management in Transaction Banking.
In her current role, Diane represents HSBC on the BAFT Global Transaction Banking Leaders Forum. She is also a senior sponsor for the Diversity program within HSBC’s Global Commercial Bank as well as the Executive Sponsor for the HBUS Nurture Employee Resource Group (focused on providing support to employee caregivers).
Diane previously was the Global Payments Head for Citi’s Global Transaction Services (GTS). Diane joined Citi in 2000 where she held various positions within GTS including Head of the North America Region for Cash, Treasury and Trade Solutions, Chief Operating Officer for Citi’s Global Cash Management business and Global Sales Head for Citi’s Treasury and Trade Solutions. Prior to joining Citi, Diane held senior positions at JP Morgan Chase including Global Payables Solutions Business Executive and Middle Market Product and Sales Executive.
Over the last few years, Diane has chaired various councils on women’s career development. Diane has been featured regularly in the last ten years in the US Bankers Magazine’s ‘Most powerful Women in Banking’, ranking number five in 2016. Her devotion to Philanthropy & Community development continues to be a driving force in her career.
Diane earned her MBA from the University of Pittsburgh, as well as completed the Program for Executives at Carnegie Mellon University. She has served as Treasurer of the New York Race for the Cure for 7 years, an affiliate of Susan G. Koman Breast Cancer Foundation. Additionally, Diane has spent 19 years living in the Philippines and speaks the local language (Tagalog). Diane is married and has four children.
Group General Manager, Head of Global Banking and Markets, HBEU
Thierry Roland was appointed Head of Global Banking & Markets for HBEU on 1 July 2018. In London he will be responsible for managing the Global Banking & Markets business in Europe, focusing on profitable growth, regulatory and control issues, and regional subjects such as Brexit and the UK’s non-ring fenced bank, He is a member of the HBEU Executive Committee.
Thierry was previously appointed Head of Global Banking & Markets for the Americas on 3 April 2015. Thierry Roland was appointed Head of Global Banking & Markets for the Americas in 3 April 2015. Thierry is responsible for the management of the Global Banking & Markets business across Canada, U.S. and Latin America and is based in New York City.
Thierry was Group Treasurer of HSBC Holdings plc based in London, a role he held from January 2010. He was appointed a Group General Manager in February 2013.
Thierry has worked for HSBC and CCF (which HSBC acquired in 2000) since 1988. He has held positions for CCF in Tokyo, Paris and London, undertaking various roles in Global Markets and Treasury. He was appointed Group Treasurer of CCF in 2000.
In 2006 Thierry was appointed Treasurer of HSBC Bank USA, New York and Head of Balance Sheet Management for the Americas. He served as Chief Executive Officer of HSBC Securities in 2007 and 2008 before relocating to London in 2008 to become Global Head of Balance Sheet Management.
He holds an MSc degree in Engineering from Ecole Centrale, Paris and an MBA in Finance from Paris-Dauphine University.
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